What is SEO?
Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site or a web page (such as a blog) from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to other forms of search engine marketing (SEM) which may deal with paid inclusion. The theory is that the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a web site web presence.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.
The acronym “SEO” can refer to “search engine optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus, content management systems, images, videos, shopping carts, and other elements that have been optimized for the purpose of search engine exposure.
Keyword selection
This will be the most important part of being found on the Internet. Search engines use keywords to find your web site’s relevancy to what information you have on your website.
Keyword placement
The next item is the importance of where your keywords are located in the text of your web page. Your Title should be descriptive , using the words or phrases that you want people to find you with. If a person types in “blue shoes” at Google and that is what you are selling, your title may say ” Blue Shoes On Sale: Great selection at affordable prices.”
You will also want your important keywords placed strategically throughout your web page in the right location and in the right frequency. Keywords need to appear frequently on your web pages, but if they appear too frequently, your site will be penalized for “keyword stuffing” and could be removed permanently from the index. Keyword placement is an art and is a process that happens over time.
My SEO service start at $45 hour. This includes meta tag title, description and keyword optimization, rewriting content to provide keyword frequency and placement.
PROOF: This web site is ranked #8 in Google out of 174,000,000 others pages for the keyword “simple web design” Click image to enlarge.
PROOF: D-WayTools.com is ranked #7 in Google out of 2,230,000 other pages for the keyword “woodturning handles” Click image to enlarge.
Have questions? Want to customize the package that is just right for you?
Please feel free to email me at info@simplewebdesign.org or call 1-800-797-8619.
If I do not answer the phone, the voice mail will say Little People’s Cove. That is my main business line, leave a message and I will get back to you asap. Thanks.